COMMS PLAN

Case study: University Field Hockey programme

Jane Doe is the coordinator of a Higher Education Institution field hockey programme in the UK. They aim to form a stronger partnership with the national federation, local club(s), and university faculties to ensure the best development experience for dual career hockey athletes at their institution. She uses the tool Comms Plan to push things forward.

Coach talk

Custom Messaging (doc) helps her prepare an effective messaging with one key stakeholder of the programme, the Head Coach of a Local Hockey Team. Download her filled-in worksheet and take a look at her step-by-step considerations.